Life Problem Essay Example | Topics and Well Written Essays - 1500 words

Life Problem - Essay Example Underlying this conflict is the different opinion the siblings have on whether Edith's actions regarding were in accordance to Maurice's wishes. As Edward states, his father would have wanted all his children to benefit from the estate. Thus, Edith's choice of naming Nancy as a joint tenant is a major conflict among children because as the law of survivorship states, the interests of a deceased joint tenant cannot be passed on by will, but should be passed directly to the surviving joint tenant. In this case, all of Edith's jointly owned properties will be passed on to Nancy after her death unless formal actions are taken up to sever the joint tenancy or include the three children as tenants in common. Furthermore, structural conflicts are also present that make communication, and consequently understanding, difficult. Geographically, all three siblings have left Queensland and now reside in other parts of Australia and the world. Hence, physical communication barriers can cause anxiety and strain relationships, especially for the siblings who have not seen each other in more than 10 years. It also increases the window for misinformation. Edward and the others can also feel threatened by Nancy and Rajiv because of Edith's dependence on them, their residence in the estate, and their control over Darlington. It causes Edward to believe they are disadvantage against Nancy. Edith's health conditions also puts time constraints because as their mother and owner of the estate, she is the only person who can enforce changes in the distribution of Darlington through severing her joint tenancy with Nancy or including the three children as tenants in common without damaging relationships. Such circumstances indicate that relational conflicts are brewing because while Edward and the others feel threatened by Nancy, Nancy feels that her siblings are rallying against her or that they do not appreciate her sacrifices for the estate. These conflicts, although seemingly immaterial, plays an important role in the negotiation because it determines each party's attitude and possibly create a negative behaviour among the siblings, hampering communication even more. While there is a number of methods available, negotiations are the most efficient, viable, and appropriate method to resolve the conflict. As Edward explained, a legal proceeding is not only complicated, but their claims may also be weakened because it is be difficult to establish an enforceable trust based on their father's will. Their geographic location also makes legal proceedings difficult logistically and financially. Furthermore, with Edith's old age and health conditions, it will not benefit anyone to place stress on her. Thus, unless the children can come up with a negotiated outcome acceptable to all, and approach Edith with the outcome in hand, further disagreements among the children can only worsen Edith's condition. It is also important for Edward to understand that if taken to court Nancy's contributions to the farm, Edward and his party's absence and seeming lack of interest in the farm and their mother's welfare, and Nancy's residence in the

The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Dissertation

The Effects of Promotion Mix on Customer Brand Awareness toward Lebara Mobile - Dissertation Example In the beginning of 2010, Lebara Mobile had almost 2.5 million customers throughout their business areas. Through proper marketing strategies, Lebara has become one of the global players of mobile service industry (Lebara, 2011). Aim and Objective The aim and objective of this research is to find the impact of promotion mix on customer’s brand awareness. In other words, the ways a promotion mix such as sales promotion, public relation, advertising and personal selling attract a customer towards a brand are the basic aims of the paper. The objectives of this research are to study the impact of sales promotion, public relation and advertising on brand awareness and preference. The company chosen for this research is Lebara Mobile, a ‘low cost and high quality’ mobile service operator, which runs their business internationally. By conducting this research, the researcher can find the impact of Promotion Mix on Customer Brand Awareness towards Lebara Mobile by resolvi ng certain questions. Research Questions Q1. ... A customer must be aware of the brand first if he intends to buy any product of the brand. Buying intention cannot be made without brand awareness. Brand awareness can build a bundle of connection about any brand in the memory of consumer. In a situation when a customer is aware of several brands that can fit his need criteria, then it is unlikely that a customer will seek further information of any unknown brand. A brand which has good awareness will be considered and therefore would be preferred by most customers than unknown brand (Rossiter & Percy, 1987). It has been found that brand awareness can increase the possibility of choosing any brand without any complementary change in attitude or opinion of customer. Higher the awareness of brand, higher will be the purchase intention of that brand in consumer’s mind and thus it can increase the sales of that brand (Sharp & Macdonald, 2003). Brand Awareness Brand awareness, familiarity and selection of brand are interrelated to each other. This connection primarily reveals the fact that a plethora of option increases brand awareness. The brand awareness plays a vital role in the selection of product. Even if a customer possesses adequate amount of knowledge about a great number of brands for a particular product or service, he may consider only few of those brands while purchasing for any particular purpose. There are several factors for choosing a particular brand. The brand knowledge helps customer to make immediate and easier perceptual recognition of a brand and facilitate purchasing. Brand familiarity develops encouraging and affective response about any brand. This affect can provide as an input to selection of brand. If a customer is familiar about any brand it can mediate