Genital Herpes Essay -- essays research papers

     I have contaminated 45 million Americans and will taint 1 million additional Americans every year. Who am I?      Herpes, from the old Greek significance to crawl or creep, is the name of a group of infections of which herpes simplex infection 1 and herpes simplex infection 2 (HSV-1 and HSV-2) are the most genuine human pathogens. HSV-1 is typically connected with orofacial diseases and encephalitis, though HSV-2 for the most part causes genital contaminations and can be transmitted from tainted moms to neonates. Both infections set up inactive diseases in tangible neurons and, upon reactivation, cause sores at or close to purpose of passage into the body. While HSV-1 and HSV-2 are diverse infections, under a magnifying lens, HSV-1 and 2 are for all intents and purposes indistinguishable, sharing around half of their DNA and are dealt with likewise. HSV-1 and HSV-2 contain a huge twofold abandoned DNA particle. HSV is gram negative, comprises of 162 capsomers and replication happens inside the cores of eukaryotic cells. The HSV virion has four sections: an electrondense center containing viral DNA; an icosapentahedral capsid; a covering an undefined layer of proteins that encompass the capsid; and an envelope. HSV-1 and HSV-2 encode in any event 84 unique polypeptides. Every protein does numerous things, consequently HSV qualities can encode a few hundred unique capacities. To start contamination, HSV appends to at any rate three distinct classes of cell-surface receptor and circuits its envelope with the plasma layer. The capsid, less its envelope, is moved to the atomic pore, through which it discharges viral DNA into the core. HSV reproduces by three rounds of translation that yield: alpha (prompt early) proteins that essentially manage viral replication; beta (early) proteins that incorporate and bundle DNA; and gamma (late) proteins, the greater part of which are virion proteins. Of the 84 known polypeptides, at any rate 47 are not required for viral replication in refined cells. These 47 qualities are not totally nonessential. Some supplement cell qualities that are not communicated in terminally separated cells; others adjust cell digestion to guarantee high infection yields. Freak infections without these qualities can't make due in nature.      The manifestations of genital herpes fluctuate generally structure individual to individual. A few people have extreme side effects, (for example, numerous painfu... ...In contrast to the way of life technique, this test doesn't require developing the infection but instead looks to distinguish herpes by the nearness of antigens, parts of the infection that are know to invigorate the invulnerable reaction. Herpes can't be restored. When somebody is contaminated with either infection, it can't be cleared from the human body. Genital herpes is generally rewarded with antiviral medications, for example, Acyclovir (Zovirax), Famciclovir (Famvir), and Valacyclovir (Valtrex) to help keep the infection in an inert state and forestall most flare-ups yet again doesn't fix an individual from the infection. During a functioning herpes scene individuals ought to follow a couple of key strides to speed mending and abstain from spreading the contamination to different places on the body or to others:  ·Ã‚     Keep the contaminated region perfect and dry to keep different diseases from creating  ·Ã‚     Try to abstain from contacting the wounds  ·Ã‚     Wash you hands after contact with the wounds  ·Ã‚     Avoid sexual contact from the time the main indication is felt until the injuries are totally mended, that is, the scab has tumbled off and new skin has shaped where the sore was.

Global Marketing Essay Example | Topics and Well Written Essays - 1000 words

Worldwide Marketing - Essay Example egments, choosing at least one alluring business sector portions and settling on the proper and successful market techniques to execute in these fragments. The subsequent stage following objective advertising is situating, which alludes to the way toward making a brand picture, in consumers’ minds, that is one of a kind, particular and obviously not the same as that offered by contenders. Effectively situating depends on the advancement of compelling separation systems. Separation is a part of showcasing that involves advancement of one of a kind systems, which are hard for contenders to impersonate. There are a few bases and ways to deal with showcase division (Lynn, 2011). Initially, advertisers may utilize segment factors including pay, age, sex and instruction level. Besides, advertisers may utilize mental factors including values, feelings, perspectives and interests. Thirdly, social factors, for example, channel utilization, brand inclination, buy recurrence and media propensities may likewise be utilized. Fourthly, division may likewise be founded on geographic factors including country, state, locale or neighborhood type. Dibb (1999) sees that separated from these factors, showcasing specialists additionally decides the allure of the different market sections according to the responsiveness of clients to the promoting procedures, availability of the portions regarding item appropriation and correspondence, size and security of the fragment. Havaldar (2005) sees that advertise division process includes three key advances in particular statistical surveying, section examination and formation of fragment profiles. Statistical surveying includes assortment of pertinent and fitting data about the market. Run of the mill data gathered incorporates purchaser buy contemplations, current and future market needs, contender data and client purchasing conduct. When showcase information is gathered, Havaldar contends that it is important to break down and refine this data utilizing investigation apparatuses such

Some Hosed Down Hodgepodge

Some Hosed Down Hodgepodge Sup, blogosphere? Nothing personal against this years  prospective students, but Ive had quite a few things unfold throughout this month, most of which has kept me incredibly busy. To put much of this in context, I should mention that I turned 20 last Wednesday (as some of the creepy astute readers might remember from last year), and it takes a lot more time for my brain to remember things, as Ill tend to ramble on and on like old people do. So basically I had to edit this down a whole bunch in order to isolate the more notable parts of my MIT experience for the past month or so. Lets get started. I got a 100% on my first MIT test  ever! Unless I got 20 points out of 20! (that is, 20 factorial), in which case I did really, really horribly. For some reason, I doubt that is the case, but the disambiguation would be helpful. Lesson to be learned from this: its actually possible to get full credit on something at MIT. Even if it is an assessment on neuroanatomy, which this happened to be. (We were also given some color projections of the same diagrams, in case youre wondering how I discriminated any part from anything else with these cruddy scans.) Also, a gift for you a map of the MBTA, Super Mario style! In case you cant pick up a bland, regular copy at a T station somewhere in Boston, you can check out what an independent game company in Cambridge made: Oh, the wonderful things I would miss on the internet if I didnt spend like 5-24 hours a day browsing through stuff on Redditbut anyway. I babysit rats now. I even do so out of the kindness of my own heart no pay, no credit, just volunteering. I rightly figured that this semester would get really busy once I decided to take on one full-time UROP and a 2-4 hour a week one, all on top of four 12-unit classes, so I just took it easy with the rats. In essence, were training them to run through mazes so we can later examine what goes on at the level of neural networks. Hopefully during IAP, Ill have time to learn how to do perfusions and surgeries on them so that we can move on to the other stages of our research. Im being intentionally vague about this one because I wanted to get the post up, but didnt get around to asking my senior lab manager if I could divulge the details. To work with any animals at MIT, you need to go through a lot of training and orientation sessions. I attended two workshops that taught me how to handle and work with rats and mice, but even before I did that, I read through a large handbook and took a test thats administered online. A few more signatures and administrative acrobatics later, I got an email that cleared me to work in Building 46s small animals facility, wherewell, all the small animals are held. Some things you might not know about working with rats: Theyre pretty darn smart. And curious. Especially curious. They dont really have hands. Well, they do, but theyre small and a bit less prehensile than ours. Their mouths, however, are pretty big. Conclusion: They tend to explore new things (like other human hands) with their teeth. If youre (un)lucky, you might even get to learn that first-hand. No pictures for this one, since I dont usually look at a bleeding hand and go like, Oh my God, this is so going on my blog, but I suppose since the blogs here are supposed to be family friendly, its better that I didnt :p In case youre looking for a testament to how awesome rats can be, here are some rats playing basketball: (That looks to be a Division I competition. MIT sports are Division III, so unfortunately, we couldnt send our rats there to school em.) Guess what I got on my birthday? Not one, but two  molecular modeling kits. Heres one of them! Why would I ever ask for such a thing? Well, each year here at MIT, my birthday has come at a rather inopportune time. Ive made a habit of beginning to study for orgo 2, which has a test this Wednesday, a week in advance. This time around, though, I lost a day or so celebrating with my sister and the rest of my family, who all live pretty close to Cambridge.  We had some delicious cheesecake and dinner at The Cheesecake Factory, located in the Cambridge Galleria (and accessible via a free shuttle that departs from the MIT Coop on Kendall Square.) Theres even more that I could talk about, like an engaging coffee break with one of my professors stay tuned for that! But now, this extended breath is over. Back to studying Blah.

Separation Of Salt And Sand By Filtration - 1317 Words

Separation Of Salt and Sand By Filtration Nikki Plack 10-13-15 pd.11 Abstract It is hypothesized that using filtration and evaporation, the correct mass percent of a sand/salt mixture can be determined. Introduction Matter can be classified into two categories, a pure substance or a mixture. Then pure substances and mixtures can be broken down into more specific classifications. If matter is classified as a mixture then that means that it is made up of 2 or more compounds physically joined together. The physical change in a mixture denotes that the chemical identity was not changed. An example of this would be an ice cube melting into water. If matter is classified as a pure substance it has 2 or more elements chemically joined together creating only 1 type of atom or molecule. For example Cu only contains copper atoms. The proportions of a mixture can vary like a 14 karat gold ring, it is made up of 58.3% gold and 41.7% zinc and silver . These variables can change, for example if the gold were to made stronger the percentage of the zinc and silver would become higher and the percentage of the gold lower. Compared to a pure substance where the proportions will constantly be the sam e, such as CO2 , it will always contain one carbon atom and two oxygen atoms, a 1:2 ratio. A pure substance has a set of properties that are always the same regardless of where they came from. There are 2 types of mixtures, a heterogeneous mixture and aShow MoreRelatedSeparation of a Mixture of Solids1522 Words   |  7 PagesPURPOSE The purpose of this experiment is to become familiar with the separation of mixtures of solid and learn separation techniques based on the chemical properties of a substance. PROCEDURES 1. Separating out the Iron a. Use your digital scale to determine the mass of your weighing dish. b. Empty the entire mixture of solids from the plastic bag into the weighing dish and determine the gross mass of the total mixture and weighing dish. Compute the net mass of the mixture: this is equalRead MoreQuantitative Separation Techniques of a Mixture of C10H8, Nacl and Sio21688 Words   |  7 PagesResolving and Determining the Percentages of Naphthalene, NaCl and SiO2 in a Mixture with the use of Separation Techniques Castro, Sarleen G.* Cid, John Emmanuel V., Clemente, Christian Joy G. Group 5, 1CHEM, Department of Chemistry, College of Science, University of Santo Tomas, Espaà ±a, Manila, 1015 August 24, 2012 Abstract A mixture can be homogenous or heterogenous, depending if the mixture has been uniform throughout the mixture or not. One of the objectives is to separate C10H8, NaCl andRead MoreChemical Mixture, Using Filtration And Evaporation1630 Words   |  7 Pagesmixture, using filtration and evaporation. In this lab, a homogeneous mixture will be created, along with a heterogeneous mixture.The two mixtures will be mixed together, yet separated. Common substances will be mixed and then separated using two of the techniques already listed; filtration and evaporation. Theory If the salt, sand, and water mixture is separated successfully through filtration and evaporation, then the percent recovery of the salt and sand will be 100%. Salt, sand, and water areRead MoreLiquid And Solid Substances Into Pure Forms1098 Words   |  5 Pagesto be able to separate the substances into pure forms. Sea salt is a good example of a pure form that we use in daily life that can be separated from a solution. A mixture is two or more substances that are not chemically bound together. You are able to separate the components of a mixture if you take advantage of the different physical properties. Sand is a solid substance because it is insoluble (does not dissolve) in water, whereas salt is soluble (dissolves) in water and becomes a solution. Read MoreEssay on Seperation of a Mixture Lab Report1141 Words   |  5 PagesNext, the salt will be separated from the mixture. In order to do this, a ring stand must be set up with an iron ring and a glass funnel. Take a piece of filter paper and fold it as demonstrated by Mrs. Montoney, and place it in the funnel. 8. Place a 250mL beaker under the funnel for the filtered water. 9. Put the remaining mixture in the funnel. 10. Pour some water in a beaker, record the amount of water and pour it in the funnel. The mixture will begin to filter and drain the salt, leavingRead MoreSeparation of a Mixture of Solids868 Words   |  4 PagesLab 3 – Separation of a Mixture of Solids Cathy Lab Partners: Chelsea Brooke Sept 4, 2012 Chemistry 131A Dr. Vicki H Audia Pelab Questions: Proposed procedure for separation of a mixture: Use physical properties of the 4 substances to separate. 1. Remove iron with magnet 2. Add water to the mixture to melt the benzoic acid and NaCl then filter out sand. 3. Chill the solution and scoop the acid out leaving a salt solution. 4. Boil water away leaving salt. Purpose: TheRead MoreSeparation Design Of A Homogeneous Mixture1709 Words   |  7 Pages2016 Separation Design Lab Criterion A A.i) A mixture is defined as a combination of two or more substances that are not chemically combined. A mixture that has a uniform composition and uniform properties throughout it is known as a homogeneous mixture. One example of a homogeneous mixture is air. Air is a homogeneous mixture of gases. Another example of a homogeneous mixture can be seen when you mix a spoonful of table salt or sugar into a glass of water because either the sugar or salt dissolvesRead MoreSeparation Of A Mixture Lab1172 Words   |  5 PagesSeparation of a Mixture Purpose/Introduction The purpose of this separation of a mixture lab is to give students the challenge of figuring out how to separate a provided mixture, and following through with their procedure. The mixture is composed of salt, sand, poppy seeds, and iron filings, and all of these components should be separated and dried as well as possible by the end of the lab. A pure substance is an element or compound with a constant composition, such as salt. Its components stay inRead MoreHow Science Can Use A Clean Drinking Water1127 Words   |  5 Pagesdeaths worldwide. The cost of good filtration systems is one problem that causes bad drinking water. Since 3rd world countries are poor, they do not have the enough money to buy these materials used for filtration. Listed below are many filtration methods used with everyday household materials such as cloth, and cups. There is some complex filtration systems used that cost a lot. But some filtration methods can be used with little things. These simple filtration methods are good to use in 3rd worldRead MoreInk After Separation : Ink Before Separation1336 Words   |  6 Pages |Activity: Ink before separation: ââ€"ˆ The above shows a line indicating the marker Ink after separation: ââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆââ€"ˆ The above roughly indicates how the colors looked after the ink separated. Introduction: A substance is form of matter that has a constant chemical composition and can’t be separated into smaller particles. Similarly, a pure substance is a form of matter composed of a single type of particle. A mixture is a combination of two or more substances that are

The Benefits of Volunteering in Schools - Free Essay Example

Sample details Pages: 7 Words: 2229 Downloads: 5 Date added: 2019/04/08 Category Society Essay Level High school Tags: Volunteer Essay Did you like this example? Laurel BurgerSwindell AP Literature Graduation Project10 March 2018The Benefits of Volunteering in Schools Volunteerism in schools is a free and simple task that can influence an entire community. Volunteering in schools can be defined as free work or services that is completely voluntary and beneficial to a school. The numerous benefits of volunteering in schools has a large influence on the volunteer, the entire school and staff, and the students, these benefits are long-term and extend far beyond the classroom. The profound influence that volunteering has on the volunteer are limitless. These benefits include a positive change in ones overall well-being, potential job experience as well as the possibility of furthering ones education, and the possibility to meet new and influential people. These effects can make all the different in a persons work ethic, application of real life skills, and the opportunity to meet others. The impacts of volunteer work in schools on the volunteer can bring about an influence in ones mental well-being and health. The happiness effect explains the relationship between volunteers and happiness. When researchers at the London School of Economics examined the relationship between volunteering and measures of happiness in a large group of American adults, they found the more people volunteered, the happier they were (Segal and Robinson 1). Don’t waste time! Our writers will create an original "The Benefits of Volunteering in Schools" essay for you Create order As shown in the study, volunteering correlates with emotions in the volunteer and increases ones mood. There is also a positive correlation with volunteering and its effect on stress, anger, and anxiety (Segal, Robinson, 3). Volunteering proves to be beneficial for everyone involved and the effects it has on the individual volunteer are imperative for living a healthy and successful lifestyle. Courtney Malahias, a school teacher at Snipes Academy, denotes that volunteering in schools provides the volunteer with a sense of purpose and being. For a lot of schools that lack resources and are on the lower end of public schools, volunteers feel very satisfied with what they can provide and the attention that they give and receive back does not go unnoticed, says Malahias. Mental health is extremely important for any person, so the fact that volunteering can provide all of these things while boosting their mentality is extremely impressive. The benefits of these should be fully taken advantage of and all of these things can be brought onto the volunteer while helping others and making a simple contribution. Volunteer work also has the capability of providing job experience to the volunteer and further their education. Depending on what career of interest the volunteer prefers, they can find a large amount of opportunities to find volunteer work in that specific area. You can experience the real world through hands-on work. And you can explore your major or career interests at the same time (Volunteering: How Helping Others Helps You). The experiences you build by doing them yourselves rather than observing them is another form of learning, so for a volunteer to obtain these skills at the help of others is undoubtedly beneficial. Volunteer work in schools offers a wide range of work that can be applicable to many jobs in the workforce. Teenagers may learn they have a gift for instruction when they serve as volunteer tutors, or discover they have management skills that will be useful as they grow older and join the working world (Marcovitz 17). Volunteerings opens a variety of options up to the volunteer, they could discover they have a knack for certain skills they didnt know they had before or experience something new that they might want to pursue in the future. These advantages are not limited to future jobs, but college opportunities as well. Volunteerism is a great way to show admissions officials that you not only care about the community, but are able to manage your time well enough to balance a volunteer job with your other commitments. (Benefits of Volunteerism in High School). These benefits reap influence in future occupations as well as future education. Volunteering has the ability to dramatically influence your future, all while making prominent gains on a personal and professional manner that one will use for the rest of their life. Volunteering has the potential to provide connections to new people who can bring about positive influences in several aspects. Malahias says, Volunteer work in schools has numerous ways to meet new people who can benefit you in new ways that you wouldnt be provided with elsewhere. It is astonishing to see some of the ways that one can adhere with people that they would not normally associate with. The new relationships that one forms during volunteer work proves itself to be rewarding eventually in several ways. Both the people that you are helping and your fellow volunteers can give you new insights. No matter what groups of people youre working with, youll find that they have information and ways of looking at the world that can broaden your horizons (Volunteering: How Helping Others Helps You). The advantages of forming new relationships can extend in terms of the actual volunteer work as well as outside of that specific work, all of which are clearly beneficial. Making these connections can provide role models that volunteers can stem their aspirations from while getting to know them either professionally or personally. The benefits that the schools take away from volunteers can be much greater than one would believe. The work load is taken off of teachers and staff, who depending on the grade or class, can be a huge relief in the overall workload. Volunteers influence the whole staff, but especially the teachers. All the volunteers that come into my class are a huge help. There has been times where I have been extremely stressed but the volunteers that come through make the workload much easier. The volunteers also offer a different perspective of learning to students so that they can learn things in a new way that they may not have understood before under my direction. Malahias notes. Volunteers have the ability to help teachers where they are lacking and compensate for the the workload that they cannot handle or enough time to focus on. They also offer a distraction to students so the volunteer can meet with students or give teachers time to get ahead of their work. Extrapolating from a wide range of research, it seems safe to conclude that volunteers can be a valuable asset in enhancing a schools efforts to support learning and teaching. (Campioni 1). Volunteers can contribute a different learning prospect that can allow students to learn in new and helpful ways. This can make all the difference in a students grades and make learning less of chore. The effect volunteers have on the general manner of the school is undeniably helpful and influential. Volunteers are potentially very notable resources in creating a warm environment in schools and influencing students behavior and performance (Henderson and Mapp). Volunteers provide these benefits without even realizing it. Any volunteer work that has contributed can influence at school in more ways than one. Malahias notes, Volunteers help in so many unpredictable ways that it improves the entire schools demeanor. This would include the staff and students, not to mention what it probably does for the actual volunteer. Volunteer work reaps an unlimited amount of benefits that take a different influence on every school and individually.Many schools that we do not realize, especially public schools, lack resources and materials to provide an equal educational opportunity for all. The paradox of financially distressed schools is that they need low-cost ways to provide supports for the school and for students. (Campioni 3). Volunteers are a potential answer regarding this issue. Volunteers offer a wide variety of characteristics depending on the individuals that offer their time and effort. Different volunteers offer several resources that can be provided just by their time. These resources are also free, which can be a huge benefit for schools with a small income or lack of opportunities, Malahias said. The attributes of each individual that provides their services can amount to a lot. This can make a big difference in schools and it will indefinitely reflect upon the students and staff. The volunteer can be considered to offer the most benefits to the actual students that they are interacting with. Volunteers can influence students on a personal level while boosting their attendance and grades. The educational influence can also impact children permanently and especially at the age in which they are being mentored. Although these influences may seem small, they can affect children for the rest of their lives. The individual volunteer has the ability to get to know the students they interact with beyond an educational level. The students have found a found between themselves and the volunteer or tutor they are working with. Working with volunteers that my students connect with has actually made them excited for class and anticipating the lessons to come! notes Malahias. As shown above, bonds like this cannot be taught but experienced. Volunteers make the educational environment fun and exciting for the students which could impact every student in a different way. Mentors are a special and often popular type of volunteer. Studies suggest that when a mentor is able to develop a close relationship with a student, the student has better academic outcomes. (Campioni 3). Mentors or volunteers get to know who they are helping while influence their academic performance without even realizing it. Beneath every student can be some underlying things that a teacher or adult didnt realize, so this type of relationship could be extremely beneficial for the student. Student can potentially perform better in their classes when they have the opportunity to study from a different perspective. There has been an improvement in the educational performance in children which can mean a positive influence in a wide range of things (Hu 4). Volunteers have the potential to drastically influence a childs education in the most positive way. This influence would not be as prominent if the influence was to come from a different staff member including teachers. Once again, if a volunteer has the ability to change a students life and use in favorable way then it should most definitely be used. Education is so important and if at any age they can be influenced positively on the side of education it should be taken advantage of indubitably. Malahias says. Malahias has experienced this first hand, so if teachers all over the world can see all that volunteers have to offer then it would affect education everywhere. The influence that a volunteer can have on students has the potential to be long-term and affect them for not only the rest of their academic career, but the rest of their lives. As positive role models and student motivators, volunteers are viewed as contributing to better school attendance, improved grades and test scores, matriculation, less misbehavior, better social skills, staying in school, graduating, and going to college. (Henderson and Mapp). Volunteers influence in a wide range of things that cannot be taught. A lot of this influence comes from what the student is choosing to give, but the volunteer could influence a huge part of their education and make school a better experience for them. This influence is also not limited to being educational or personal, but a larger aspect. By giving back to the community, you show them firsthand how volunteering makes a difference and how good it feels to help other people and animals and enact change (Segal and Robinson 3). Children see their elders as possible role models, so how the volunteer acts around them and performs actions it can enact a change in children. This can result in children being more active in their community and making notable changes for a better environment. The impacts of volunteers cannot be measured but experienced. The numerous benefits of volunteering in schools has a large influence on the volunteer, the entire school and staff, and the students, these benefits are long-term and extend far beyond the classroom. As previously shown, volunteering has been proven to ease positively influence the volunteer in personal and professional ways, ease some of the burden of of teachers and staff, and create potential relationships with students that will affect them not only in the rest of their academic careers, but the rest of their lives. Volunteering offers an unlimited amount of benefits and influences that should take advantage all over the globe. Works Cited Social Impact of Volunteerism Points of Light. www.bing.com/cr?IG=62755FCB1B784D4CB25E993E69A155DDCID=3780CA9CE68266391B0FC128E72D6776rd=1h=ZWe_OyvnssP4w4s21auulnGGbuqz3ydvXT_XsZXzyOov=1r=https://www.pointsoflight.org/sites/default/files/site-content/files/social_impact_of_volunteerism_pdf.pdfp=DevEx,5067.1.Benefits of Volunteerism in High School. Scholarships for College Free College Scholarship Search 2017, www.scholarships.com/resources/public-service-and-volunteering/benefits-of-volunteerism-in-high-school/.Volunteers Are an Important Part of a System of Student www.bing.com/cr?IG=FD8FBB795AA0433084531AE2256D06B7CID=202C5BBB3DB0656414A0500F3C1F642Crd=1h=kV_UWcao9Rd5TqQMjKW8jgNICHEuGpeis7nueQJ-j30v=1r=https://www.smhp.psych.ucla.edu/pdfdocs/vols.pdfp=DevEx,5066.1.Volunteering: How Helping Others Helps You, bigfuture.collegeboard.org/get-started/outside-the-classroom/volunteering-how-helping-others-helps-you#!Marcovitz, Hal. Teens and Volunteerism. Mason Crest Publishers, 2014.

Beer Wars-Documentary Review Free Essays

MBA 650EV| Beer Wars| A Documentary| | Table of Contents Introduction2 How the Large Got/Stay Large2 Why Light is King3 Craft Beer Facts3 The Craft Beer Way4 Spreading the News5 Large Feeling the Effects5 Political Issues6 Conclusion7 Introduction Beer Wars was a very eye-opening documentary. It was interesting to see how the market share of the largest beer company, Anheiser-Busch, has grown throughout the years. In 1965, Anheiser-Busch had a meager market share of twelve percent. We will write a custom essay sample on Beer Wars-Documentary Review or any similar topic only for you Order Now As marketing on television grew in popularity, Anheiser-Busch’s market share grew as well. By 1985, Anheiser-Busch’s market share had grew to thirty-seven percent. By 2005, Anheiser-Busch’s market share had grown to an enormous forty-nine percent. This was very shocking to me that one company could control almost one-half of the market share of a $97 billion industry. Also, in 1985, the other two largest beer makers, Miller and Coors, made up about twenty-six percent of the market share. Thus, in 2005, major beer companies made up seventy-five percent of the beer sales in the United States. Which tells us that craft breweries only had twenty-five percent of the market share. How the Large Got/Stay Large In the beginning, all beers were craft beers, until the big three companies wanted to grow, and grow they did. Unfortunately, as the three largest beer companies in the United States grew, the beer-drinking public that was buying their beer were actually the people who were suffering. The reason that I say this is because of the way the large beer manufacturers got to this point. The large beer manufacturers were not very concerned about the quality of their beers as much as they were about the number of sales that were created. The way that the large beer companies did this was through their advertising campaigns. The large beer companies were/are millions and millions of dollars during different sporting functions and on every day television. Beer Wars told us that, on average, there is about $1. 5 billion spent on advertising by the large beer companies every single year. That number is astounding to me, considering how popular their beers are. I think if they were to cut back their advertisements by about 50%, they would still maintain a stranglehold on the beer market in the United States. Another way that large beer companies tend to stay on top of the market is through shelf space at different locations. The large beer companies tend to make many different varieties of beers and thus are afforded more space on the shelves and local markets and liquor stores. This leaves a very small area for craft beers to be displayed, especially when it is very difficult to determine if a beer is a craft beer or made by one of the large beer companies. I will talk more about this later in the discussion. Why Light is King The large beer companies tend to market light lager beers, and for good reason. About eighty-five percent of the beer consumed in the United States is light lager. So, Miller Lite, Coors Light and Bud-Light are very good money makers for the large beer companies. I would not blame the companies for pushing and selling what the people want, or is this what people want? Craft Beer Facts Well, craft beers haven’t fully caught on in the beer markets. NPR. org tells us that craft beers only make up about five percent of the total beer market. According to NPR. org, there are currently over two thousand breweries in the United States. Of those two thousand, about 1,950 of those breweries are considered craft beer breweries. That’s another very interesting point. Ninety-five percent of the breweries in the United States are brewing about five percent of the beer that is sold in the United States. That really doesn’t seem right, but NPR. org goes on to tell us that in order to be a craft brewery, the breweries cannot brew more than 6 million barrels of beer every year. According to texaswatchdog. org, Anheiser-Busch alone brewed over one hundred million barrels of beer in 2011. That is an amazingly large amount of beer for one company to sell. This also tells us that the hope is not nearly lost for craft brewers. If all of the 1,950 craft brewers produced only ? million barrels of beer each year, they could easily cripple the large beer manufacturers with an influx of 975 million barrels of beer flooding the marketplace. But, the vast majority of craft brewers would never want to do that. The Craft Beer Way The craft brewers in the United States and around the world have a completely different take on what it means to brew beer. Dogfish Head craft beer was said to only have . 0002% of the market share of beer sales in the United States. According to brewersassociation. org, Dogfish Head craft beer ranked 12th in the nation in 2011, based upon the number of sales for a craft brewery. That is truly amazing, how a company ranked 12th in the whole country in craft beer sales still only has . 0002% of the total market share of the beer industry. However, the owner of the company said that he would never want to grow like the large beer companies have. He is more concerned about each and every bottle of beer being the best beer possible, rather than worrying too much about how many cases he is able to send out the door. As a whole, craft beer makers try to capture their piece of the market through differentiation of their products and not through advertising like the large beer companies. Craft beer makers still try to do new and interesting things with beer, but they do their best not to lose focus on the most important factor, a good quality brew. Spreading the News Beer Wars told us that one event that allows craft breweries to get their name out to the public is the great American beer festival. This is an event where brewers go to from all over the world for people to sample and try different beers that the craft brewers make. This is a great way for the small breweries to get their name out to the market. Unfortunately, Beer Wars told us that even the large beer companies are starting to attend this event. Large Feeling the Effects The large beer companies have now started feeling the effects of small craft beers in the marketplace. According to brewerassociation. org, craft brew beer sales have increased from about one percent to about six percent of market share in the past fifteen years. This is the only portion of the beer industry to have any sign growth in that timeframe. Once again, the large beer companies are using their financial advantage to combat this trend. Anheiser-Busch has gone out and purchased several small beer company names and have been selling them as craft beers, where in fact they are mass produced at one of many Anheiser-Busch’s factories. Another way that large beer companies are flexing their monetary muscles is through lawsuits. Beer Wars described how one craft brewer was being sued by Anheiser-Busch for using a name that the brewer had used for years. The problem with this is that Anheiser-Busch had not been using that name for very long. Another issue with this is that craft brewers do not have the financial means to be able to hold off many lawsuits from large beer manufacturers. The reason that this is difficult for craft beer makers is the fact that funding for craft breweries is very hard to come by. Usually investors either invest in very large ventures or very small ventures. Most of the time, craft beer makers are somewhere in the middle as far as their funding needs go. Because of this oddity, gaining funds for the production facilities for a craft brewery is very hard to obtain through normal financing. Political Issues Some of the other challenges for the craft beer manufacturers is found in Washington, D. C. Beer Wars tells us that beer lobbyists are one of the most powerful group of lobbyists in Washington. The main focus of these lobbyists is ensuring that the three-tier system of distribution is held intact. The three-tier distribution system basically splits up the beer manufacturers, the beer distributors and the beer retailers. This rule was put in after prohibition to make sure that beer sales would be fair across all persons involved. Basically, so the large beer makers couldn’t prevent others from getting their product onto store shelves. Unfortunately, this is exactly what is happening. Distributors tend to lend favor to the large beer companies, because they are paid by how much beer they deliver, and as we saw from Beer Wars, the large beer manufacturers still control that volume of beer sales. So, when the distributors are putting the beer on the shelves of the retailer, they will basically give the large beer companies whatever kind of shelving presence that they desire, basically because they are getting incentivized to do so. I definitely think that the three-tier system needs to be looked at and revamped to meet the needs of today’s marketplace. Conclusion Overall, this documentary was a very interesting look into the beer manufacturer marketplace. I never realized before how devious the large beer manufacturers are when it comes to protecting their market share. With both the lawsuits over naming rights and the basic control of beer distributors, it’s amazing that any craft beer makers even stand a chance of holding any portion of market share. I believe that the large beer manufacturers are scared of what could happen very quickly if they do not do something to respond to the expanding requirements for quality beer in the marketplace. This documentary definitely made me change my mind on how I thought about craft beers. I always figured it was just some fad that would eventually fade away. I see now that this is not the case at all. Craft brews are just being produced to give the marketplace a much higher quality, even if they have to pay a little more. I have a much greater respect for craft beer manufacturers. I would hope to someday be able to brew my own beer just to see how fulfilling it can be. I will definitely start drinking more craft beers because of this documentary. References (Other Than Beer Wars) 1. BREWERS ASSOCIATION RELEASES TOP 50 BREWERIES IN 2011. †Ã‚  Brewers Association. Brewers Association, 17 Apr. 2012. Web. 28 Nov. 2012. http://www. brewersassociation. org/. 2. Chappell, Bill. â€Å"U. S. Craft Beer Brewers Thrive, Despite Small Share Of The Market. †Ã‚  NPR. org. NPR, 18 May 2012. Web. 28 Nov. 2012. http://www. npr. org/blogs/thesalt/2012/05/17/152958268/u-s-craft-beer-brewe rs-thrive-despite-small-share-of-the-market. 3. Lisheron, Mark. â€Å"Anheuser-Busch InBev Roars against Craft Breweries Bill in Texas Legislature. †Ã‚  Texas Watchdog | Investigating Government Waste, Fraud How to cite Beer Wars-Documentary Review, Essay examples

Suicide and Friend free essay sample

Teen suicide is something we all know about; some of us more than others. It is a horrible murderer that takes away our friends, brothers, sisters, cousins†¦and what does it leave behind? The sad memory and wonder of if we could have helped is all that lingers when it takes away the ones close to us. Only two months ago, there was a girl that is known to most teenagers in Georgia. She was outgoing, friendly, helpful, sweet, hilarious, and seemed to light up a room. I never had the pleasure of actually becoming close to her. This girl and I maybe talked twice and she reminded me of myself. She was a bubbly girl, but behind the mask of happiness and a bouncy girl. was the face of a sad girl wanting help. Maybe that’s why I could relate to her. I, too, was like that when we’d talked. We will write a custom essay sample on Suicide and Friend or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Just as I was reaching my breaking point, the girl reached hers. Rachel was her name. She’d attempted to take her life and, two weeks later, died on October 29th, 2009. Like all teen suicides, it affected everyone. Her parents were destroyed, her ex-boyfriend felt guilty to the point of which he wanted to die, her friends missed her and took their anger out on all the wrong people, and it resulted it horrible events. The reason I chose this topic of teen suicide isn’t because it is the 3rd leading cause of death for teens or because of mere stories of it. I chose this because not only do I know the facts, I’ve personally experienced situations where I almost lost a friend and I did lose a girl that could have been like a sister to me. When teens want to die, almost nothing will stop them . It may seem selfish to say, â€Å"Live for me† when they had to live through pain, but what they don’t understand is the pain will pass. There’s an organization especially made for teaching the teenagers that there’s something to live for. It is called, To Write Love On Her Arms. The name has it’s own story behind it, as does the reasoning for the organization being founded, and it’s helped many teens escape the choking grip of suicide. A hotline I had used was an easy one to remember. It was 1-800-SUICIDE. The hotline gave me two operators and they personally helped me. My friend was considering suicide and this hotline helped him. Before you down the idea, let me tell you about it. The friend was given the help he needed and talked down without being taken to the mental institute. Just because someone is suicidal, it doesn’t mean they’re crazy. Think of this: 27% of teens at one high school admitted to secretly wanting to commit suicide and 8% of them did it. That’s proof that suicidal teens are not crazy teens. Why else would a teen commit suicide every 100 minutes? Does that mean that the world is full of lunatics? No. It means that the world is full of teenagers with problems and no answers to them As some of you take teen suicide as a joke, others take it as a personal stab to the heart. We’ve lost friends and family to this horrid killer, but there is only one way to stop it. We have to be understanding, yet helpful . Your friend may get mad if you try to help, but would you rather have the friend dislike you for a little while and be alive or have them love you and dead? As for those that are suicidal, don’t think that the world will be better without you because it won’t. In this world, you are one of a kind. Each and every one of us is unique. If you’re gone, people WILL miss you. It may seem to be the end to your problems, but it’s the beginning to others’ pain.